Nespresso currently have an excellent opportunity for an exceptional Customer Experience, Prospect and Onboarding Manager. This role will focus on managing the first stages of the customer lifecycle and growing the member base on subscription.
The objectives of the role include defining and aligning acquisition and onboarding strategies and developing initiatives in line with the Nespresso brand; growing the base of members on subscription including acquisition of new members and conversion of existing members onto subscription, and also continuously improving the consumer experience for prospects and new members.
Located in North Sydney and reporting to the CRM Manager, this role will detail the omni-channel acquisition and onboarding strategy for new Nespresso club members, in line with the overall consumer experience strategy.
Key Responsibilities for this role includes, but is not limited to:
The successful candidate will have a minimum of 5 years’ experience in a CRM/ direct marketing role with specific experience in acquisition, customer onboarding programs and subscription marketing. You will also require good business acumen and be at ease with financial models: customer lifetime value, ROI, etc.
You will also need to be an expert in CRM activation including offer construction; lifecycle orchestration based on CRM insights etc, and have previously worked for a premium consumer brand with an FMCG/ retail mindset (e.g. innovation speed, multi-channel optimisation). Experience in project management (of complex projects), managing both stakeholders and external agencies will be highly regarded.
Interested? Apply now online attaching your CV and covering letter. Candidates must have full working rights in Australia!