Brand Experience Executive


Job no: 494134
Work type: Fixed Term Full Time
Location: Melbourne
Categories: Marketing and Digital

Brand Experience Executive- Westfield Geelong- 12 month Contract 

Our Story

Scentre Group is the owner and operator of 42 Westfield Living centres across Australia and New Zealand. Our purpose is to create extraordinary places, connecting and enriching communities.

We are looking for a creative, passionate and highly motivated Marketing professional who can help us harness the marketing potential of Westfield. This is an extremely varied role in a busy and fast-paced environment, where no two days are the same!

The Brand Experience team is about creating the ultimate shopping experience for our customers. As the Brand Experience Executive, you will support the Manager to deliver best in class executions of marketing strategies, in addition to driving superior centre performance. This includes delivery of in-centre digital communications, in-centre experience programs, launching new digital products and services, agency and external supplier management and data analysis and interpretation.

Your opportunity

Day to day, your main responsibilities will include (but not be limited to)

  • Gaining an understanding of customer's needs by analyzing insights, listening tools, and research data.
  • Providing inputs for the centres Brand Experience Plan with a focus on retail energy, and local priorities and pillars/programs.
  • Assisting with the preparation and management of the annual centre Brand Experience income and expense budget.
  • Developing plans & execution (including timelines and budgets) for key centre campaigns in conjunction with the Brand Experience Manager.
  • Contributing to and executing local implementation of digital strategy to deliver customer-focused needs across owned, earnt and bought channels.
  • Working effectively with agencies and external suppliers to deliver quality creative assets and services on time and on budget.

What will set you apart from the rest?

You will be a passionate, dynamic, self-motivated individual who enjoys working in a high performing culture. We are also looking for:

  • Bachelor's degree in Marketing or a related field.
  • Demonstrated experience within a marketing role, where you've had exposure to brand management, digital & social media, event management, research and analysis, and public relations.
  • Excellent communication abilities across all platforms, with a good foundation of negotiating and influencing skills.
  • An unfiltered passion for the retail sector!

What sets us apart from the rest?

  • Diverse career paths across our vertically integrated business
  • Ability to innovate in a company that not only encourages it but will facilitate it
  • Competitive Benefits including 18 weeks Parental leave, additional personal leave, Childcare benefits and ability to purchase extra Annual Leave

We encourage and support our employees to find balance in their work lives and what is important to them outside of work by embracing a flexible approach to how they work. If you're able to perform the requirements of the role and need some form of flexibility to do so, we're open to your application and ideas on how we could make it work. 

If this sounds like you, apply today to make extraordinary happen!

Advertised: 16 Mar 2020 AUS Eastern Daylight Time
Applications close: 03 Apr 2020 AUS Eastern Daylight Time