Digital Marketing Manager


My client is a rapidly expanding software as a service provider which provides fraud detection and business automation solutions specialising in the education and legal sectors in Australia.

Impressively, this company has built an enviable list of top tier law firms & schools without any dedicated marketing function on the back of word of mouth and customers who love the product.

Due to their desire to expand they are seeking an experienced Digital Marketing Manager to join their team and form their dedicated marketing function working directly with the CEO.

You will be responsible for all areas of Digital Marketing; From building and testing landing pages, setting up Google Adwords and LinkedIn Advertising campaigns, through to social media blog posts. 

The Digital Marketing Manager will have extensive experience running all aspects of digital marketing campaigns including the creation of content, landing pages, setting up of Google Analytics, Google Adwords and LinkedIn Advertising.

A good understanding of underlying marketing platforms is essential as the Digital Marketing Manager will be responsible for setting up the appropriate systems (Google Analytics, Hubspot, Mailchimp, Unbounce etc) to ensure effective tracking and reporting.

Requirements

  • Strong English communication skills (verbal & written)
  • Experience creating content (or helping to facilitate content creation)
  • Good understanding of concepts such as cost per lead, cost per customer acquisition and reporting
  • Good knowledge of marketing automation software (Hubspot or similar)
  • Minimum 2 years experience setting up and managing landing pages (Unbounce or similar)
  • Minimum 2 years’ experience in the setup and optimising of Google Adwords campaigns including retargeting
  • Strong understanding of Google Analytics
  • Minimum 2 years experience managing website CMS platforms (Wordpress preferable or similar)
  • Experience running LinkedIn Paid Advertising campaigns
  • Social media management experience desirable
  • Experience developing marketing strategy and new campaign ideas highly regarded