Senior Copywriter

About us

Over the next 40 years, Sydney’s population is projected to swell to over 12 million residents and regional NSW will accommodate an extra 700,000 people. Transport for NSW is delivering an unprecedented $55.6b investment into a truly game changing Future Transport strategy which will bring together several modes and cutting edge technologies to deliver satisfaction and safety for our customers while supporting a rapidly growing economy.

The Customer Strategy and Technology team within Transport leads the development of long-term, multi-modal strategies, plans and policies across NSW. We leverage data and insights, implement new technologies, drive innovation and build partnerships to provide customer-centred solutions.

The opportunity

Right now, we have a fixed term opportunity for a Senior Copywriter to be a part of our Brand and Creative Services team for up to 6 months. The team delivers creative solutions for a range of communication materials that support public transport, safety on roads and waterways, licensing in NSW and corporate communications across the Transport cluster. 

This is a new position to deliver highly engaging campaign and corporate materials to support the upcoming launch of the New Intercity Fleet.  As the Senior Copywriter you will craft messages which respond to insights and strategies from clients and account managers.

About you

You are a seasoned copywriter with extensive experience creating both short and longform texts, across print and digital media, adding value to marketing, brand and communication outcomes. You also have proven delivery of multi-faceted advertising campaigns.

You are highly creative and able to develop concise campaign-able writing from ideation and conception to delivery across a range of assets. 

You are highly collaborative and will have a proven ability to work within a creative team which includes designers, copywriters, account managers and marketers. This is a fast-paced team with a variety of stakeholders and the ability to work across changing priorities whilst remaining positive and flexible is essential. 

Agency experience is highly desirable along with proofreading and editing skills. Exceptional spelling, grammar and command of the English language is essential, along with the ability to interpret and apply editorial style guides. 

Want to know more?

Please click here to view a copy of the position description. 


If you’re ready to step into this meaningful and rewarding role, we want to hear from you!

Don’t miss out! Apply today to register your interest.

Find out more about Transport for NSW at

Our Commitment to Diversity

Great people come from all walks of life. At Transport for NSW, we are committed to creating a diverse, inclusive and flexible workforce which reflects the community and the customers we serve.

We welcome and encourage applications from all people regardless of age, gender, ethnicity, cultural background, or sexual orientation.

Salary and Benefits

The salary for this position is Transport Service Grade 8 ($115,137 - $128,952) per annum plus superannuation and leave loading.

For more information on Employee Benefits at TfNSW please click here.

How to apply

To apply for this position, please submit a resume and either a PDF or internet-based portfolio of work, which demonstrates your copywriting in action.

For any enquiries, please contact Kim Barrow on 0466 926 ***

For more information on how to apply for a role in the NSW Public Sector please click here.

Applications close: 11:59pm Wednesday 27th May 2020