Sales & Marketing Manager

Happs Wines is a family-owned business in the Margaret River region of WA. Established in 1978, it has earned a reputation for fine wines and warm hospitality. Boasting a portfolio of over 40 styles, it is a must-visit venue for visitors year-round.

We are looking for an experienced sales and marketing professional who is able to oversee all activities around brand management, sales revenue (DTC, wholesale and export), events and sponsorships.


Wine industry experience is preferred but not essential. Experience in similar industries (i.e. hospitality/tourism) will be considered.

• This role encompasses all sales and marketing activities and input into brand management for Happs Wines.
• Oversee the management of sales channels; all direct to customer (online, phone, cellar door, events), national wholesale distribution and export.
• Ensure that the brand image is current, well maintained, and flows through to all relevant business areas and partnerships.
• Contribute actively to the overall success of the business.

• Manage annual marketing budget and expenses.
• Manage sponsorships and fundraising activities.
• Work with the finance manager to produce sales and marketing budgets and report monthly to the owners.
• Attend promotional events (direct-to-customer and trade) to represent the brand.
• Create an annual event calendar and fully implement with relevant staff support.
• Coordinate all brand communications - EDMs, Social media, advertising, press releases, customer and media reviews, etc.
• Create marketing collateral for promotions and sales support across all channels.
• Oversee submissions to wine journalists, guides and wine shows in collaboration with the winemaker.
• Manage all social media platforms to maintain brand presence, promote events and increase customer engagement.
• Content management of Happs Wines website.
• Support the phone sales team with development of promotions, CRM management and functionality.

• Relationship management with Happs Wines distribution partners in all states.
• Provision of marketing support materials.
• Wine submissions to Majors.

• Relationship management with Happs Wines export partners.
• Provision of marketing support materials.
• Completion of all required export registrations, documentation, and certifications.

• Support other business areas as and when required.
• Work with the finance and logistics managers to ensure all sales and marketing requirements and activities are managed efficiently and economically.

• Oversee cellar door operations with significant support from key staff members.
• Monitor and manage sales ratios and profitability.
• Organise monthly staff meetings with contributions from other staff members.

To apply, please email a cover letter and your resume to ****
Applications close 5pm Friday the 31st of July, 2020.