Senior Digital Strategist

Key Responsibilities:

  • Develop and apply different qualitative and quantitative research techniques to garner and unearth insights that spark the creative process
  • Collaborate with planners to develop holistic, quant-driven consumer journey maps and channel plans
  • Own the digital creative briefing process including leading inspiration workshops and creative check-ins
  • Maintain intimate knowledge of various digital platforms and their ad formats – including but not limited to Amazon, Google, Facebook/Instagram, Snapchat, TikTok, Twitch, etc.
  • Drive performance of digital creative through ongoing optimization of strategic approaches and creative executions
  • Guide the design of digital experiences across the path to purchase from paid and earned media to owned platforms and eRetailer partners
  • Assist team in planning activities such as brainstorming, client onboarding, and internal meetings
  • Partner with Marketing Intelligence Analysts to develop and drive strong measurement plans and test & learn opportunities
  • Compile research to support the development of marketing recommendations
  • Collect information around vendors and share knowledge with others

Desired Skills and Experience:

  • 6+ years of relevant experience as a marketing strategist, account manager, or consultant working within a digital marketing agency or consulting environment
  • Undergraduate degree in marketing or related business major
  • Quantitative and qualitative thinker with experience in developing holistic consumer journeys, channel planning, and creative briefs
  • Enjoys marketing and digital marketing theories and principles and wants to share best practices broadly amongst the team
  • Finds satisfaction in problem solving and meeting commitments with tight deadlines in a fast-paced environment
  • Stellar interpersonal skills; the ability to influence cross-functional teams without direct authority
  • Exhibits strong written and oral communication skills
  • Experience with the following platforms:
    • Analytics: Google Analytics
    • Ad Managers: Google, Facebook, Snapchat, Amazon
    • Search: Google Keyword Planner, MOZ, SEM Rush
    • Social Listening: Sprinklr, Netbase
    • Planning: ComScore, MRI, PointLogic

You Are:

  • Proactive, anticipating needs before being asked
  • Attentive to detail with a commitment to get the job done well
  • A positive and adaptable multi-tasker
  • Resourceful and quick-thinking when facing challenges
  • A great communicator with creative problem-solving skills
  • A confident leader and advocate of best-in-class principles