Digital Content & Campaign Manager

Our Story

When Dan Murphy opened his first liquor store in 1952, he believed in offering the biggest range, the lowest prices and unbeatable customer service. A promise we still pride ourselves on keeping today. We’re looking for talented, passionate people to help continue his legacy.

If you’re successful, you’ll join our vibrant team in making Dan Murphy’s a world leader in customer service. You’ll enjoy a great company culture, plus access to great employee benefits and training programs. And because Dan Murphy’s is part of Woolworths Group, you’ll be part of Australia’s largest retail group.

The Position

Plan and develop inspiring content end to end across all digital touch points, with the goal of increasing engagement and brand love. You will play a key role in driving our ambitious content marketing strategy and implementing best-in-class digital and social media campaigns. Working cross functionally and strong stakeholder management skills are key to success in this role. Your finger is on the pulse, you’re a step ahead in understanding the ever-changing world of social media and digital. You’re a creative thinker, love content and are a champion for brand storytelling to connect with customers.

You will be responsible for the end to end campaign development of digital content for major brand campaigns and always-on content marketing initiatives to achieve business targets.

Collaborate with marketing, media and channel leads to support key brand abd trade initiatives with compelling digital-first-content, amplified through the right channels to drive reach.

  • Identify online trends and insights, and evaluate end-to-end customer experience for all marketing campaigns.
  • Help develop and shape the social media strategy to drive engagement and reach.
  • Collaborate with internal & external creative teams, publishing partners (e.g Google, Facebook, Broadsheet etc) and influencers to produce high quality content and amplify messages.
  • Help develop and shape the social media strategy to drive engagement and reach.
  • Help to shift business mindset to use the power of a storytelling lens to drive commercial outcomes, rather than an over reliance on product & price marketing.
  • Optimize content considering SEO, Google Analytics & web traffic metrics

About You

Woolworths people are great people. Whether we’re learning new things, seizing the initiative, or winning together our customers are at the heart of everything we do. If you’re the sort of individual who takes accountability and strives to always do the right thing for each other, our communities, our customers, and our business then we ought to connect.

You will be a strategic thinker, who enjoys being hands on and happy to dive into the detail and have end to end Digital Content experience. Naturally, you’ll be analytical and have the ability to idealate coupled with strong stakeholder engagement and management skills.


  • Degree qualified, 5+ years working in social media strategy and execution
  • A strong digital marketing skill set, with experience in content management, social media, digital advertising and online marketing.
  • Experience in the use of social media analytics platforms e.g Social Bakers or Dash Hudson.
  • Knowledgeable and confident in the world of Retail/Liquor
  • A strategic thinker who strives to delight the customer
  • Strong attention to detail and creative copywriting skills
  • Ability to work autonomously with little direction and deal with ambiguity
  • Proven experience in mentoring and coaching

Grow with Endeavour Group

Endeavour Group comprises a diverse range of drinks businesses including BWS, Dan Murphy’s, ALH and Pinnacle Drinks. We are focused on growing and transforming our businesses to meet the changing needs of customers and we’re driven by a culture that puts our customers and team first. Our ambition is to connect everyone with a drinks experience they'll love.

As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability or sexual orientation and we are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion.

We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences – for our customers and for each other.

We’d love to hear from You

If you meet a number of the requirements, but not all, we encourage you to submit your application. You can follow us on LinkedIn or see more opportunities via