Marketing Manager, ANZ


Role Profile

Role Title


Marketing
Manager, ANZ


Reports To

Reports


Head of Marketing, ANZ

None


Location


Sydney, NSW or Melbourne, VIC


Date


November 2020


Role Purpose:

To support the growth ambitions of LHH in Australia & New Zealand by creating, developing and implementing the marketing campaign activity.


Key Accountabilities & Responsibilities

Marketing planning

  • Support with the Head of Marketing and other key stakeholders to develop the annual marketing plan ensuring alignment to business strategy
  • Proactively seek out new and innovative marketing opportunities to promote the LHH brand and increase and accelerate revenue growth


Execution of the Marketing plan

  • Execute the marketing plan to support revenue growth and brand awareness and positioning objectives. This will include:


Event, sponsorship, communications, PR and thought leadership

  • Work with the Head of Marketing, ANZ to agree and execute the annual events program.
    Work with the sales support team to organise, promote and manage events, seminars, round tables, corporate hospitality and presence at exhibitions and conferences.

  • Case studies. Draft case studies with the support of subject matter experts, consultants and sales team. Promote case studies to support credentialing, brand awareness and revenue objectives
  • Articles. Work with the subject matter experts to produce articles and opinion pieces to support brand and sales objectives. This will include adapting content generated by LHH globally
  • Work with the Head of Marketing, ANZ to plan and coordinate PR activity to support brand awareness and positioning objectives.
  • Sales and marketing collateral. Creation and ongoing development of all sales and marketing collateral, including all corporate and product brochures, templates, case studies and sales support material


Lead and opportunity generation and go-to market strategies

  • Support the Head of Marketing, ANZ and other key stakeholders to identify new sales opportunities, create go-to-market strategies and develop sector specific propositions
  • Work with the sales team to create and coordinate highly targeted digital, direct and telemarketing campaigns to generate new business opportunities
  • Work with the Global Marketing Team to ensure the adoption and effective utilisation of Pardot to maximise the efficiency of lead capture and lead nurturing


Brand Management

  • Work with the Head of Marketing, ANZ to build a strong compelling brand and increase brand awareness, saliency and engagement through PR, thought leadership, voice building, point of view and other content marketing activity
  • Ensure all sales and marketing activity adheres to the brand guidelines and that all creative work and collateral produced internally or externally meets the highest standards of accuracy and quality
  • Ensure key messages, brand identity tone and voice are consistent and reinforced in all internal and external communications and materials


Market research, insight and analysis

  • Monitoring competitors and conduct market scans to identify relevant trends, threats and opportunities
  • Monitoring thought leaders in the industry


Measurement and Return / Leveraging Global Marketing Team

  • Review all marketing activity to ensure we optimise the return on investment from all marketing expenditure, identifying areas for improvement
  • Build collaborative relationship with the Global Marketing Team and APAC Marketing Team to ensure we are utilising expertise, materials, marketing assets, systems to ensure optimum return on investment.


About LHH

The world of work is changing fast.

Profound changes at profound speed.


But whereas many see change as an existential threat,

a select few see it as an opportunity to make a difference.

An opportunity to deliver lifelong employability to a generation of talent in transition.

An opportunity to develop leaders, recognizing the capabilities needed for today,

while nurturing the expertise needed for the future.

And an opportunity to look beyond what’s right for a company, to what’s right for society as a whole.


And out of the few that see these opportunities, there are even fewer placed to actually deliver them.

At Lee Hecht Harrison, we have the scale, the expertise and the insight, not only to identify these opportunities, but to realize them.


Transforming workforces though career transition, talent development and strategic advisory.

Developing future skills, flexibility and foresight, delivered with a distinctly human heart.


We’re obsessively passionate, and quantifiably effective.

Making a difference to everyone we work with and for. And delivering it on a global scale.


Because opportunities aren’t there to be observed.

They’re there to be taken.


This is LHH.

This is Opportunity, delivered.

www.lhh.com

LHH is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans’ status, age, or any other characteristic protected by law.

For additional information on our Diversity and Inclusion policy, please consult the following link: https://www.lhh.com/us/en/diversity-and-inclusion