CRM Specialist


The opportunity

RWWA is seeking a CRM Specialist to help drive customer engagement and retention.

The role requires a savvy analytical mind and a flair for creativity to ensure each campaign is designed to maximise results in a highly competitive and fast-paced market.

You should have an exceptional ability for planning, implementing and reviewing CRM activity; supporting the development of effective communication and lifecycle strategies, and a passion for sport and racing will give you an insight to customer behaviour.

A proactive approach, keen eye for detail and natural ability to build and maintain working relationships will only amplify your success in this role.

This exciting opportunity involves working with a diverse range of digital mediums, including email, SMS, social and push notifications, as well as deriving actionable insights from reports on KPIs and other measures, including life-cycle drivers, customer profitability, incentive effectiveness and attrition rate, essential for success of RWWA.


About you

Ideally to be successful in this role you will need:

  • Extensive experience in developing and implementing customer engagement strategies
  • Previous CRM database management experience
  • Ability to derive insights from complex data sets to recommend improvements to business
  • Experience with implementing test and learn experiments
  • Exceptional verbal communication and interpersonal skills, with an ability to work collaboratively in team environment
  • Excellent written skills with experience in developing engaging copy for use in digital mediums
  • Demonstrated promotional and campaign execution skills, including the ability to conceptualise and implement successful marketing campaigns
  • Excellent organisation skills, attention to detail and ability to multitask
  • Hands-on experience in digital marketing or CRM role will be well-regarded
  • Ability to adapt to change in a fast-paced working environment
  • Basic HTML and Adobe suite knowledge is desired

The reward

  • Join an organisation that is vibrant, fun and diverse
  • Perth based office role with remote working options available
  • We don’t just talk about our company values – we live them!
  • We support our employees inside and out with our extensive wellness programs
  • Make a meaningful contribution to the WA racing industry
  • Leave loading, 9.5% super and a highly active social club

How to apply

  • Along with your CV, prepare a one-page cover letter telling us why you're a perfect fit for the role and RWWA;
  • Submit your application here

We do things differently so don’t expect an out of the box recruitment experience. From the outset you’ll see we’re interested in what drives you. Heads up – you may be asked to complete a virtual interview after you apply. Don’t panic; it’s not a boring IQ test, we just want to find out more about you, and how to engage you at work.


Applications close 6pm AWST Monday 30th November.


We are a 2020 Circle Back Initiative Employer – we commit to respond to every applicant