Consultant | Deputy Manager | Assistant Manager

Highly motivated and result oriented market researcher with 10 plus years of experience in managing end to end projects of Market Research and Operations. 

• Extensive experience of moderating focus group interviews, critiquing/designing questionnaire, survey scripting, collating and analysing quantitative/ qualitative data, preparing PowerPoints with summary and actionable insights and presenting results to clients
• Capacity to identify and align clients’ emerging needs with products and services. Skilled in resolving complex client challenges by developing innovative and practical solutions
• Expertise in full project life cycle development from client acquisition to regenerating business.
• Proven ability to lead and motivate large cross-functional and multi-cultural teams to maximize productivity
• Works willingly and effectively with in and across the business
• Possess strong written and verbal communication skills with ability to communicate at all levels in business

Profile description:

Consultant – Primary Intelligence (Nov’18 – May’19):

(IQVIA, Australia)

Key responsibilities

• Ability to brainstorm and suggest approaches for RFPs
• Supporting on proposals particularly background and provide basic output on methodologies etc.
• Moderating qualitative sessions with patient, doctor and consumer group
• Independently setting up and managing the fieldwork
• Performing quantitative and qualitative analysis to assist in identification of issues and insights including set up of Q files with independence, proactivity and critical thinking
• Setting up of report template and generating reportsincluding storyboarding, key take outs and recommendations
• Presenting complete client deliverables

Deputy Manager (Jan’17 – Aug’18):

(GSK Knowledge Centre in WNS Global Services Pvt. Ltd. India)

Key responsibilities

• Creating and producing market research reports on specific products, business units and markets. Making recommendations to onshore stakeholders based upon research findings.
• Coach and manage team on Adhoc projects for smooth operations and overall project quality
• Key point of contact for the clients -managing communication and external partners such as agencies and vendors to assist with data collection
• Accountable for running Statistical analysis on quantitative data and Text mining for qualitative data
• Leading MR Helpdesk and guiding stakeholders across globe on questionnaire designing, survey scripting and data analysis to build efficiency
• Act as a QC expert to ensure error free output and support teams in crisis
• Cross charge tracker spoc for managing the charged projects of business units which are out of scope and not covered with us. For the year 2017-18, 33 Regular and 130 Adhoc projects were delivered. Out of 130 Adhoc projects, 25% were cross charged, which resulted in extra earning for GSK

Key achievements

• Service Innovation award (2017) for the excellent development of MR Helpdesk; giving guidance to 60 stakeholders globally on 80 projects and keeping them updated with all the tools and methods available for the research. This saved about 1280 hours of the team’s time for running advance deep dive analytics.
• Earl of KC Award (2018) for designing, executing and demonstrating strong market research skills and knowledge on the cross-charge project: External Author Survey Experience. Pyramid principle, clustering, 5 Why and SCQA techniques of story boarding were used to provide the results

Assistant Manager (Oct’13 – Dec’16):

(GSK Knowledge Centre in WNS Global Services Pvt. Ltd., India)

Key responsibilities

• Key point of contact for running PULSE surveys across UK Pharma for converting this Adhoc project into regular project, to measure progress against critical insights, areas of strength and areas of development
• Project management spoc responsible for the complete design of the analytical approach, work plan of projects along with smooth project operations, overall project quality and productivity of teams. From year 2015, 283 projects have been supported till date for multiple business units across the globe. Essential market research capabilities helped us to save 5000 plus hours of the Insight Directors, enabling them to focus more on insight generation and business implications
• Driving ‘Insight Generation’ initiative in Market Research team. Keeping team aligned with all story boarding techniques and building their efficiencies on theme analysis, clustering and report writing to improve the quality of the output. Doing AAR of the projects regularly to check the gaps if any

Key achievements

• Earl of KC Award (2015) for proactively doing value added analysis to complement standard reporting related to IMS Promo verbatim data. Statistical techniques of correlation, regression, trend analysis and significant testing were used to interpret the results and for drawing the key conclusion on usage of laptop/ portable devices
• Earl of KC Award (2016) for delivering 100 plus automated manager and area reports of PULSE survey - UK Pharma within 40 hours and fulfilling customer needs “perfectly”. The individual report would have taken at least 4 hours and total 400 hours of the team, where automated template saved about 90% of the team time in creation of the reports 
• New Business Opportunities (2016) for delivery excellence; large volume of internal short surveys has meant that we cannot service all those requests. Thus, development of MR Helpdesk has resulted in saving time, cost and productivity of the team

Lead Associate (May’11 – Sept’13):

(GSK Knowledge Centre in WNS Global Services Pvt. Ltd., India)

Key responsibilities

• Managing end-to-end project delivery from initiation, planning, execution, monitoring and control till closure
• Leading Stats Group with the objective of building awareness in team about basic statistics and application of statistical tools
• Key point of contact for running IMS promo analysis on prescription data of GSK and its competitor launches for UK and Ireland market. Monthly verbatim data is analysed to understand the impact of Rep calls on uptake of GSK and its competitor brands

Key achievements

• Knight of KC Award (2012) for understanding the effectiveness of Print visual aids/ No materials vs. laptop/portable devices on satisfaction and prescription of GSK brands
• Earl of KC Award (2011) for developing the Ipad analytics on usage, calls, time spent, prescription and effectiveness for different GSK brands in multiple LOCs

Senior Associate (Aug’09 - Apr’11):

(GSK Knowledge Centre in WNS Global Services Pvt. Ltd., India)

• Understanding client requirement and preparing proposal/RFP
• Involved in designing questionnaire, managing fieldwork, analysing data and report preparation
• To prepare final presentations includes trend charts, stack charts, matrix grids with recommendations which is used for decision making at client end

Associate (Jan’09 - July’09):

(GSK Knowledge Centre in WNS Global Services Pvt. Ltd., India)

• Preparing excel/word based document which includes Objective, Guidelines, Gantt chart with time plan and activity/responsibility sheet along with reference questionnaire
• To work closely with client while designing questionnaire which includes selecting right form of questions to improve the quality of response and better analysis
• Managing data collection process via web based surveys from sales reps, managers, senior stakeholders and healthcare professionals

Important projects undertaken:

• MR survey Helpdesk
• Pulse survey/ Employee Engagement survey
• Concept testing survey
• Product testing survey
• Salesforce Engagement survey
• Sales Leadership Excellence survey (360/ 180-degree Feedback survey)
• Knowledge review & Certification
• Transverse analysis
• Brand Awareness Tracking Studies
• Sanofi Enterogermina product launch
• Servier Daflon pricing research
• Gilead HCV market analysis
• MLA nutrition material launch survey
• Sanofi Gen Meds pricing
• Warner Brothers survey
• GSK KOL mapping
• Advance analytics on iPad data
• Factor analysis for an internal satisfaction survey
• Project Management for multiple projects ✓ Capability Audit survey ✓ Call Quality survey ✓ Respiratory IMS promo data
• Internal/ External Feedback survey
• GSK Authorship Experience survey
• Pre and Post regional roadshow survey
• Vaccine webcast meeting survey
• BHIVA/ BASH conference survey
• WLI Annual Conference Post-Event Survey
• Global Implementation survey
• Investigator Sponsor studies survey

Education:

Indian Institute of Planning and Management, New Delhi

Masters of Business and Administration

Lady Shri Ram College, Delhi University

Bachelors of Commerce (Hons)

Bal Vikas School, Panipat

Class XII (CBSE Board)

Bal Vikas School, Panipat

Class X (CBSE Board)

NUS in collaboration with IIPM

Investment Banking course (Diploma)

Achievements:

1. College topper in 1st, 2nd and 4th Trimester for the year 2007-2009
2. Awarded best speaker award in Bern university (Switzerland) in the year 2008 under GOTA (Global opportunity threat analysis) programme
3. Rank Holder in National Economic Planning (NEP) presentation held in college scoring 95% marks in year 2008
4. Prepared Thesis work at MBA level on “Inflation and Deflation effects on Consumer Behaviour” under the guidance of Mr. Shailesh Jain (United Arab Emirates - Head - Analytics - Landmark Group)
5. Participant of National Sports Organization (NSO) in year 2005-06
6. Participant of National Service Society (NSS) in year 2005-06
7. Did Summer Internship from Flora International (Exporting House) in Accounting in 2007
8. District topper for Class 12th scoring 93% in CBSE board for the year 2003-2004
9. Acclaimed by many social organizations for being the District Topper in 12th standard (final exams) conducted by CBSE board for the year 2003-2004

Development programme taken and Trainings conducted:

• Conducted training on NPS, Transverse analysis, Creative design techniques, Pulse survey, conference survey, Factor analysis, iPad advance analysis etc.
• Attended trainings on Taste of Agile, Lean Six Sigma, Kaizen, The Art of relationship building with client, Performance drivers, Goal setting and effective feedback, Empathy, Diversity and Inclusion, ADP, R Software, Project management, 5S, Advanced Excel, SPSS software, Time management, Statistical significance testing, Workplace etiquette, Key to success, Writing effective mails, Giving feedback, Conflict management, Effective communication etc.

Key Competencies:

• Market Research
• Qualitative
• Quantitative
• Focus Groups
• Time Management
• Team Management
• People Management
• Project Management
• Client Management
• ADP
• Data Analysis
• Quality Check
• Correlation Analysis
• Regression Analysis
• Cluster Analysis
• Factor Analysis
• Time Series Analysis
• Pricing Analysis
• Van Westendorp
• Gabor Granger
• Competitor Analysis
• Brand Positioning
• Customer Behavior
• Employee Engagement
• Customer Satisfaction
• Market Sizing
• Report creation
• Insight generation
• Story Boarding
• Presenting results

Technical Skills:

• Select Survey Tool
• Qualtrics Survey Tool
• Statistics
• Q Software
• SPSS 
• R Software
• MS Excel (Advance)
• MS Project
• MS PowerPoint
• MS Word
• MS Outlook
• WISE

Languages:

• English
• Hindi

Hobbies:

• Painting
• Swimming
• Running
• Travelling
• Dancing
• Singing